Vitaleone is a premium olive oil company rooted in deep Sicilian heritage and established expertise in producing high-quality olive oil.

The Challenge: The brand needed a visual identity that felt authentic to its Italian roots without looking outdated. The goal was to seamlessly blend the family name (which translates to 'lion') with traditional Sicilian carretto elements, while positioning the product as a premium, high-end choice on the market.

The Solution: I developed a timeless and elegant brand mark that balances tradition with modern refinement. The custom illustration integrates the lion motif within classic Sicilian geometry. By establishing a rich, gold-centric color palette, the visual identity directly references the ancient Greek concept of olive oil as "liquid gold," giving the brand an immediate sense of established authority and premium quality.