www.modernandmain.com

Modern & Main is an elevated real estate group catering to a classic, sophisticated clientele.

The Challenge: The client requested a highly elegant and traditional brand identity, specifically wanting to incorporate a classic houndstooth pattern. The challenge was to integrate this traditional fashion motif into a real estate brand without it feeling dated, out of context, or visually heavy.

The Solution: I reimagined the classic houndstooth, distilling it into a modern, geometric brand mark that cleverly doubles as the letter "M." Paired with a refined serif typography and a sophisticated rose gold palette, the resulting visual identity strikes the perfect balance between timeless heritage and contemporary luxury.