www.trudino.com

Trudino is an online fundraising platform that connects fundraising groups, service-providing businesses, and supportive end-buyers.

The Challenge: Operating in the fundraising tech space, the platform needed to avoid looking like a sterile financial or transactional tool. Because the primary target audience consists of mothers and community leaders, the brand identity had to instantly convey warmth, trust, and the core concept of the name—which means "to truly give."

The Solution: I crafted an approachable, heartfelt visual identity. The custom brand mark ingeniously combines open hands (symbolizing giving and offering) with a heart (representing care and love). This emotionally resonant symbol, paired with a welcoming color palette, perfectly anchors the platform's mission of community support and genuine generosity.