Joseph is a premier fine-dining restaurant in Bucharest, led by Chef Joseph Hadad.
The Challenge: The restaurant needed to maintain its high-end, exclusive feel across its daily print collateral, while simultaneously injecting a fresher, more approachable vibe into their cooking class materials and social media presence.
The Solution: I refined the core logo for their cooking classes for a cleaner look and designed a suite of elegant print materials (daily menus, summer menus, event menus) that match the sophisticated dining experience. For the social media, I dialed up the energy, creating a visual language that feels fun, fresh, and inviting while staying true to the master brand.
